Creating Book Titles and Subtitles That Work in Any Format

By Susan Kendrick

It's a small, small worldfor your book cover. There's a reason the length of titles and subtitles is coming up a lot lately, and that is because of the variety of ways your book is now seen and sold.

Why Small Matters: A Brief History

Think about it. A book cover used to be written and designed primarily as a physical billboard for your book. The book needed to create interest when seen on the shelf at the bookstore or anywhere else it was displayed for sale. Then came those small thumbnail versions on amazon and other online retailers. Your book cover still has to draw people in, even in its reduced size. But, now  micro-versions continue to shrink as your book finds its way onto tablets and smart phones.
Check Out These Amazon Bestsellers ... (Take a look at the books on this Business Bestsellers on Amazon. Which ones do you think stand out in their smaller format and which

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