Professional Media Kit

Reporters, journalists, bloggers, radio and TV hosts, and other media are looking for interesting
content. Make yours stand out as fresh, timely, and relevant. A well put-together media kit also makes it
easier for people working on tight deadlines to work with you. Here is what we include in your media kit
and what purpose each component serves.

 
. Media Release for Mass Distribution
This is an announcement of your book, product, service, etc. It is the industry standard for alerting media and others to what you offer and its relevance in the context of other news and cultural happenings.

. Topic Background, Facts, and Statistics
This is an overall description of your topic, the story behind it, benefits to your target market, important points you address, and what makes your expertise relevant and newsworthy.

. Pitches to Specific Media Outlets
The pitch letter targets specific media prospects and their particular interests and audiences. It positions you as the clear solution to that audience’s needs, interests, and issues.

. Media Story Angles
This is a great way to give reporters and interviewers ideas for how to position you and your expertise in a unique light or from a fresh perspective—something that will excite their audiences.

. Interview Questions
A list of ready-to-use interview questions. These questions help interviewers prepare a live show that will keep listeners tuned in to hear more. 

. Expert Bio. This is an energetic, highly appealing look at you and your expertise, background, experience, and story. It demonstrates why you are a credible and noteworthy expert, subject, and resource.